Skip to content
Metevix

03 — Grow · Digital Marketing

Marketing that answersto the pipeline

Every channel should have a job: create demand, capture it, or convert it. We plan campaigns around those jobs, measure them properly and move budget toward what produces customers.

Get a growth strategyHow it works

In this service

  • Search marketing
  • Content marketing
  • Social media strategy
  • Paid acquisition
  • Remarketing

The problem

Activity is easy to buy. Outcomes are not.

Reports full of reach and clicks rarely answer the only question that matters: which spend produced customers? Without clear goals per channel and working attribution, budgets drift toward what is easy to measure.

  • Channels run in silos with separate agencies
  • Reporting focused on vanity metrics
  • Creative and landing pages disconnected
  • Budgets set by habit rather than evidence

Our approach

Each channel with a clear business outcome

We define the outcome for each channel, connect campaigns to intent-matched landing pages and track results through to leads and sales. Strategy, execution and reporting sit in one team.

  • Outcome-based reporting
  • Joined-up channels
  • Faster learning
  • Budget efficiency

Capabilities

What we deliver

Search marketing, content, social, paid acquisition, remarketing, email and analytics — planned around business outcomes and measured to revenue.
  • 01

    Search marketing

    Capture existing demand from people actively looking for your services.

  • 02

    Content marketing

    Build authority and search visibility that compounds over time.

  • 03

    Social media strategy

    Stay visible and credible with the audiences who influence buying decisions.

  • 04

    Paid acquisition

    Reach new, relevant audiences quickly with measurable cost per lead.

  • 05

    Remarketing

    Re-engage visitors who showed intent but did not convert.

  • 06

    Email marketing

    Nurture leads and customers with relevant, timely messages.

  • 07

    Conversion optimisation

    Get more results from the traffic you already pay for.

  • 08

    Analytics & campaign strategy

    Attribution and planning that keep budget moving toward what works.

How it works

A clear pathfrom brief to results.

Every engagement follows a defined sequence with a visible output at each step.
  1. 1

    Goals & baselines

    Target cost per lead, pipeline and payback by channel.

  2. 2

    Channel plan

    Budget split by job: create, capture, convert.

  3. 3

    Launch

    Campaigns, creative and landing pages shipped together.

  4. 4

    Optimise monthly

    Reallocate budget based on pipeline data.

The full funnel

From searchto customer.

Every channel has a job in one connected funnel — measured from first touch to closed deal.
  1. 01SearchBuyers look for a solution
  2. 02VisibilityYou appear where they look
  3. 03TrafficQualified visitors arrive
  4. 04Landing pageIntent-matched answer
  5. 05EngagementProof, tools, content
  6. 06LeadFrictionless enquiry
  7. 07QualificationScored and enriched
  8. 08Follow-upMinutes, not days
  9. 09CustomerAttributed to source

Technology

Tools we use

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • LinkedIn Ads
  • GA4
  • Google Tag Manager
  • Looker Studio

Use cases

Where it makesthe biggest difference

  • 01

    Launch campaign

    Coordinated search, social and email for a new offer.

  • 02

    Always-on demand capture

    Search campaigns aligned with SEO for full coverage.

  • 03

    Nurture programme

    Email and retargeting for longer sales cycles.

Benefits

Why it mattersto the business

  • Outcome-based reporting

    Leads, pipeline and cost per acquisition first.

  • Joined-up channels

    Paid, organic and email working together.

  • Faster learning

    Structured testing across creative and offers.

  • Budget efficiency

    Spend follows evidence.

FAQ

Digital Marketingquestions

What budget do we need?

It depends on your market and cost per click. We recommend starting with enough budget to generate statistically useful data in one or two channels, then scaling what works.

Do you work with our in-house marketing team?

Yes. We can own specific channels, provide strategy and analytics, or support your team with landing pages and automation.

How do you report?

A live dashboard and a monthly review focused on leads, pipeline, cost per acquisition and next actions.

Works well with

Related services

Next step

Want marketing you can measure in revenue?

Tell us about your goals. We'll reply with clear next steps — no obligation.

Get a growth strategy