01 — Problem
The marketing site rendered key content client-side, integration pages were thin and the blog competed with product pages for the same queries.
Example formatThis is an illustrative example showing the case-study format. It is not a real client project and contains no real results.
Example — SaaS company
A search growth engine for a SaaS platform
Illustrative scenario: technical fixes, integration pages and structured data turning organic search into a steady acquisition channel.
- Industry
- SaaS
- Timeline
- Illustrative: ongoing, 6-month roadmap
- Year
- —
- Services
- Web Development, SEO, AI Search Visibility
02 — Strategy
Fix rendering and indexation first, consolidate cannibalising content, then scale genuinely useful integration and use-case pages.
03 — Solution
Migration to server rendering, a new information architecture, a programmatic template for integration pages with unique setup guidance, and connected SoftwareApplication and Organization schema.
04 — SEO strategy
Topic clusters by use case, internal linking from blog to product pages, and AI-search-friendly definitions and comparisons.
05 — AI implementation
AI-assisted content briefs with human subject-matter review; no auto-published content.
Technology
- Next.js
- Headless CMS
- Schema.org
- Search Console
- GA4
Target outcomes (illustrative)
Key pages crawled and indexed
Integration pages with unique value
Organic sign-ups attributed in GA4
Next step